For agencies, experts, consultants & service providers.
Modern Marketing & Sales to
Become the #1 in Your Market
Do you want to close more deals and increase the retention of existing clients? Benefit from our experience working with experts and dominate your market.
For agencies, consultants & businesses who want to dominate their market.
Modern Marketing & Sales to Become the #1 in Your Market
Do you want to close more deals and increase the retention of existing clients? Benefit from our experience working with experts and dominate your market.
Industry-Leading Businesses Trust APEX
The Key Strategies that Accelerate Your Growth
In today’s highly competitive market, success is not just about having a great product or service; it's about how effectively you can position your brand, attract your ideal clients, and execute your business processes without any friction.
Before working with APEX, many customers struggle with clear branding, efficient sales processes, and operational efficiency. By implementing our strategies and optimising their operational processes, our customers overcome these challenges, drive sustainable growth, and increase profitability.
The APEX approach focuses on transforming your marketing and sales strategies, ensuring that you become omnipresent, your sales processes are streamlined, and your business runs smoothly.
This strategic alignment attracts high-value clients, improves customer satisfaction, and maximizes resource efficiency, setting the stage for long-term success.
Clear Positioning & Messaging
Become the first choice for your target audience by crafting irresistible offers that attract your ideal clients, even at premium prices. Say goodbye to lengthy sales cycles and scattered processes—focus on streamlined, value-driven propositions that convert.
Predictable Customer Acquisition
Implement proven APEX lead-generation strategies and templates to attract and book your dream clients consistently. With suitable systems, full calendars and regular new client appointments become the norm, ensuring a steady growth trajectory.
Efficient Team Building and Leadership
Quickly find and onboard affordable A-players who align with your company’s philosophy and culture. These team members will strengthen your business, providing stability and supporting your growth as committed managers, leaders, and team players.
Optimised Fulfillment Processes
Develop clear SOPs (Standard Operating Procedures) and workflows to deliver exceptional results with minimal effort and resources. This approach allows you to over-deliver to your clients, enhancing customer satisfaction while reducing churn.
Enhanced Marketing and Sales
Simplify your marketing and sales processes, reduce objections, and create a unique brand identity. Benefit from shorter sales cycles, higher conversion rates, and increased margins, establishing omnipresence in your market and maximizing the performance of your advertising efforts.
Streamlined Processes and Systems
Free yourself from daily operational tasks by implementing automated workflows, digital solutions, and well-defined IT processes. Reduce your working hours from 60-80 hours per week to a manageable 20 hours, giving you more time for personal life, friends, and family.
Initial Situation ❌
Many of our clients face the following challenges:
The APEX Effect 📈
Through our dedicated and close collaboration, we've helped our clients achieve remarkable transformations and successes:
Customer Success Story - Simq
Simq transforms complex digital twin technologies with AI into user-friendly clinical applications.
Problem
The client's problem was struggling to find good marketing support for their complex products. They were concerned about the cost and whether an external consultancy would understand their products.
Solution
We understood the client's needs, produced fast and high-quality content using our engineering & technology knowledge, helped reshape Simq's value propositions, and assisted in restructuring their messaging.
"We love working with APEX and consider them an integral part of our team!"

Jan Hertwig CEO Simq
Trusted by Well-Known Companies
Discover What Our Clients Say. Real Stories. Real Results.
Yann Debray
MATLAB Product Manager
”The team at APEX brought expertise and fresh ideas to the table, enabling us to explore various use cases of the technologies and better communicate the key benefits and strengths in a neutral and credible voice.”
Dr. Moritz Maier
Co-Founder & Managing Director of Synera
"Jousef exceeded our expectations. We were faced with the challenge of making the most of B2B marketing in the engineering sector. APEX helped us to generate high-quality leads and market our product more successfully."
Matthias Bauer
CEO Navasto GmbH
"Our collaboration with APEX is one of the most valuable investments we've made. They have completely transformed our marketing process, and the results speak for themselves."
David Heiny
CEO SimScale GmbH
”APEX is able to convey highly technical content in a matter that's both engaging and entertaining. That's one of the reasons why we like to work with them at SimScale!”
Jan Hertwig
CEO & Founder of Simq
"The experience of APEX, and therefore the incredibly fast understanding of our technologies and benefits, makes working with APEX seamless, effective, precise and fast. Their exceptional content marketing and SEO strategy delivers great results and brand visibility for Simq. We love working with APEX and consider them an integral part of our team!"
Florent Mathieu
CEO at Eikosim
"We've been working with APEX for some time and it's been really easy. They seamlessly took control of our website, proposed a plan for improvements and executed these changes. Regular meetings are to-the-point and very useful to follow our progression. Having an agency that understands engineering has been so much more fluid than it would have been with a traditional agency."
Wouter Remmerie
CEO Airshaper
“Really cool to see the level of detail of your work, and how you aim to understand the customer's desired language”
Tim Felbinger
CEO StartProto
"Throughout our partnership with APEX, they demonstrated great dedication to learning about our uniquely competitive landscape, and supported us in refining our product's unique selling propositions. They provided almost around-the-clock assistance, while consistently bringing creative ideas to the forefront. APEX genuinely values its customers and prioritizes their needs through customized service."
Juha Riippi
CEO Quanscient
"The APEX team expertly advised on SEO, offering practical steps to elevate our brand's visibility in a highly competitive market."
Alejandro Ortega Ancel
Marketing & Operations at ToffeeX
"Our experience with APEX in creating our new website has been phenomenal. The praise it's garnered from users affirms its excellence and the impact it's making in our online presence!"
Yann Debray
MATLAB Product Manager
”The team at APEX brought expertise and fresh ideas to the table, enabling us to explore various use cases of the technologies and better communicate the key benefits and strengths in a neutral and credible voice.”
Dr. Moritz Maier
Co-Founder & Managing Director of Synera
"Jousef exceeded our expectations. We were faced with the challenge of making the most of B2B marketing in the engineering sector. APEX helped us to generate high-quality leads and market our product more successfully."
Matthias Bauer
CEO Navasto GmbH
"Our collaboration with APEX is one of the most valuable investments we've made. They have completely transformed our marketing process, and the results speak for themselves."
David Heiny
CEO SimScale GmbH
”APEX is able to convey highly technical content in a matter that's both engaging and entertaining. That's one of the reasons why we like to work with them at SimScale!”
Jan Hertwig
CEO & Founder of Simq
"The experience of APEX, and therefore the incredibly fast understanding of our technologies and benefits, makes working with APEX seamless, effective, precise and fast. Their exceptional content marketing and SEO strategy delivers great results and brand visibility for Simq. We love working with APEX and consider them an integral part of our team!"
Florent Mathieu
CEO at Eikosim
"We've been working with APEX for some time and it's been really easy. They seamlessly took control of our website, proposed a plan for improvements and executed these changes. Regular meetings are to-the-point and very useful to follow our progression. Having an agency that understands engineering has been so much more fluid than it would have been with a traditional agency."
Wouter Remmerie
CEO Airshaper
“Really cool to see the level of detail of your work, and how you aim to understand the customer's desired language”
Tim Felbinger
CEO StartProto
"Throughout our partnership with APEX, they demonstrated great dedication to learning about our uniquely competitive landscape, and supported us in refining our product's unique selling propositions. They provided almost around-the-clock assistance, while consistently bringing creative ideas to the forefront. APEX genuinely values its customers and prioritizes their needs through customized service."
Juha Riippi
CEO Quanscient
"The APEX team expertly advised on SEO, offering practical steps to elevate our brand's visibility in a highly competitive market."
Alejandro Ortega Ancel
Marketing & Operations at ToffeeX
"Our experience with APEX in creating our new website has been phenomenal. The praise it's garnered from users affirms its excellence and the impact it's making in our online presence!"
Press Releases
We regularly share the pulse of our organization with you in renowned German and English magazines. Whether it's product launches, strategic partnerships, or pivotal corporate developments, this is where you'll get an insightful glimpse into our evolving story.
Join us on our exciting voyage of scaling businesses.
How We Work With Clients
Step 1
The Initial Consultation Call
We examine your current strategies and provide valuable insights and tips for improvement. These fresh perspectives and actionable recommendations will significantly help refine and enhance your strategy.
Step 2
The Strategy Session
In this free session, you'll learn our specific strategies for your business, providing actionable insights you can implement alone or with the help of APEX moving forward.
Step 3
The Official Kick-Off Call
We start our collaboration with a kick-off call, during which we ask important questions and discuss the following steps to develop a perfect concept for your specific business needs.
Step 4
The APEX System
We plan tailored sales & marketing strategies to discuss them in our 1:1 sessions, focusing on lead generation, sales performance, positioning, and process optimization. We ensure measurable growth, increased lead gen, and scalability.
Step 5
Ongoing Consultation
We dive deep into the strategy and processes of your business. This includes positioning exercises, defining your marketing thesis, developing systems, and setting up processes to be more efficient in your day-to-day work.
Step 6
Expanding Our Collaboration
To build on our success, we offer APEX programs that expand our collaboration. These provide ongoing support, refine strategies, and explore new opportunities, ensuring sustained growth.
About APEX Consulting
Marketing is binary. Either it works, or it's BS. We help implement the right strategies and ideas that bring results without wasting your precious time, money, and resources.
10+
Years of Experience
1,000s
of Qualified Leads
200,000+
People in our Network
50+
Happy Customers
The APEX Core Team
Jousef Murad
Founder - Leading Consultant
Reza Shah Mohammadi
Head of Strategy & Sales
Amina Saoud
Marketing Manager
Frequently asked questions
Generate more leads and sales with optimised campaigns from our marketing experts.
Do you also accept smaller projects or only big projects?
We only have clients who have us implement their entire marketing & sales strategy or their complete website. We avoid engaging with short-term projects as the best results can only be achieved when working at least 6 months with you.
What will be discussed in the consultation call?
The details of the consultation are up to you. Our experts will talk to you about the topics that are currently relevant to you or that you would like to learn more about. We usually advise in the following areas: Marketing, Sales and internal processes.
How long does it take to see results?
The first results can be seen relatively quickly by implementing our strategies. We talk about time frames of around 3 months of working with us, which includes working on your mindset, the marketing & sales strategy, and your online visibility.
How does APEX know my audience?
We know your market and the target group of most providers. We have researched and built a knowledge database from years of working with clients from various industries. However, we have also conducted practical interviews with various target groups. This has resulted in over 100 different persona avatars that we've encountered. In addition, the APEX team is an expert in "extracting" your target group's understanding from you. A systematised and psychologically optimised questionnaire is used for this purpose.
How much does your service cost?
That depends on your pains and the type of service we recommend. We can give you a transparent price for your goals during the initial consultation.
Why do you offer a free consultation?
Many people need help to imagine what a long-term collaboration with us could look like. That's why we set up the free consultations. Here, interested parties can experience first-hand what it's like to receive long-term advice from us. Of course, we conduct these meetings hoping that the person we advise will become a customer of APEX. But only if they have enjoyed the consultation and if we see that there is potential.
Do I receive 1:1 support and consulting?
Yes, you will be able to answer your individual questions in our live calls. You will also receive support via Slack or Whatsapp.
How much time do I need per week to implement your strategies?
This depends entirely on your starting situation and goals. As a rule, you need 5-10 hours a week to get the maximum results.
APEX is a Siemens Technology Partner
This partnership signifies APEX's commitment to excellence and its capability to meet the high standards set by Siemens.
This synergy amplifies our capabilities and contributes to the broader technological advancements within Siemens' network, showcasing the power of collaborative innovation.